The cost of education is an enormous burden. Between undergraduate and graduate studies, it's not uncommon for physical therapists to be hundreds of thousands of dollars in debt before they collect their first paycheck as licensed providers.
The situation is not much different for strength coaches, athletic trainers and other fitness professionals with advanced degrees.
Even after investing years and tens to hundreds of thousands of dollars to receive a credential, many sports medicine and performance professionals feel unprepared for the "real world" upon graduation of their entry level programs. Thus they continue to spend thousands of dollars more on continuing education after graduation.
Tuition for a weekend course typically runs from $300-1500, not including associated travel and lodging costs. Moreover, courses typically teach one system/technique/methodology/tool in isolation and don't help you incorporate the content into an overarching therapeutic or coaching framework.
In other words, the return on investment from the traditional continuing education model tends to be dubious and leaves the attendees to piece together disparate information. We think professional education should be comprehensive and integrated at a reasonable price point.
Professional education should also allow providers to network and learn with one another to actually apply what they were taught during a course. Learning requires application, not just exposure to information.
Our memberships represent our effort to offer a decentralized alternative to the traditional high opportunity cost fellowship model.
Members are provided unique course content, members only question and answer sessions with thought leaders in the field, case study and article reviews, programming templates, a private exercise database with progressions for a variety of clinical and performance scenarios, and private webinars. There's a mix of short and long form content to prepare rehabilitation and performance professionals to confidently navigate the return to sport continuum at an annual cost of less than the combined airfare and lodging for one weekend seminar.
